Slifer Smith & Frampton Real Estate has been the leader in Vail Valley real estate for more than 50 years...
And we're just getting started.
The market leader
VAIL VALLEY MARKET SHARE
Power of the SSF network
Only action-oriented, highly experienced professionals are a part of Slifer Smith & Frampton. We’re not just individuals, but a team - a collaborative group of brokers and real estate experts that work together to come up with original ideas for you. beyond any other real estate company in the region, we have the local, global and digital connections that make deals and dreams happen. We, too, are always thinking about what’s possible.
120 of the TOP brokers in the Vail Valley.
The team behind the brokers
When you work with Slifer Smith & Frampton Real Estate, you are not only getting the best brokers in the valley, you have an incredible support team working for you as well - including full-time marketing, photography, technology and in-house closing departments.
Office Branch Brokers
Marketing & Online Specialists
Technical Support Staff
In-house Closing Experts
Personal Licensed Assistants
Supporting our brokers so they can support you.
Marketing - exceeding your expectations
At Slifer Smith & Frampton we know the value of marketing and the importance of technology in the present real estate environment. that is why we have a full-time, in-house Marketing and Technology team. We believe that each listing we represent deserves individualized attention and therefore a customized marketing plan.
MARKETING TOOLS REVIEW:
- Top Website in the Vail Valley
- Website tools for buyers & sellers
- Professionally printed property brochures
- Exclusive professional photography
- Digital Marketing
- Print marketing
- Direct Mail Marketing
Marketing - powerful online presence
95% of home buyers search online during their homebuying process.* The Vail Valley’s top real estate website** VailRealEstate.com and SSF’s related websites receive, on average, 2,400 visitor sessions per day, which translates to 3.5 million pageviews per year.†
Slifer Smith & Frampton’s website and online tools were designed to give the best user experience possible, and to keep our visitors engaged. All of our websites are created to seamlessly work on both desktop and mobile devices.
TOP FEATURES INCLUDE:
Our My Place account gives users access to online tools such as Real-Time Property Alerts, Favorite Properties, My Market Snapshot and the ability to search all Sold Properties.
Allows users to search on-the-go with features such as GPS-based map search.
Individual Property Websites
Every listing receives a custom property website showcasing its individual features, photos and video.
SSF provides an email report outlining all marketing activity, showing feedback and online traffic information for your property.
SEARCH ENGINE SYNDICATION PARTNERS
With over 95% of buyers starting their home search online, Slifer Smith & Frampton’s top priority is making sure that your home is easy to find. Through our syndication program, your home is added to over 85 real estate websites within minutes of it being entered into the MLS.
*According to a study done by Google and the National Association of Realtors, 95% of home buyers searched online during their homebuying process. **Real Estate Website Rankings by RealTrends. †According to Google Analytics data for SSF websites from 01.01.2018 through 12.31.2018
Marketing - exclusive professional photography
Slifer Smith & Frampton retains an exclusive relationship with world-class professional photographers, who capture the essence of a listing with stunning, eye-catching interiors and exteriors of residential and commercial properties. Working one-on-one with each broker, they create imagery highlighting the finishes, views, layout, and living areas of every listing.
Full-time Staff Photographer
In addition to our exclusive photography relationships, SSF retains an in-house photographer who is available to quickly and efficiently photograph listings. This allows your property to go live in the MLS and in front of buyers as soon as possible.
We also work with a high-end drone photographer/videographer in order to show off every angle of the spectacular homes we represent.
Photos by Ric Stovall
Digital marketing - the power of staying connected
Video sells, and homes with a video tour are proven to sell 40% faster. Our professional videographer will create smooth, high-quality footage to be shared with prospective buyers worldwide, allowing in-depth access to the property no matter where the buyer is located.
3D Virtual Tour
For properties at a certain level, Slifer Smith & Frampton offers an innovative and interactive 3D tour option. Using a camera made by Matterport, you can view the property as if you really were in the home. Explore the views from the private deck, see floorplans, go up and down stairs, and have a 360-degree view of every room.
Social media plays a bigger role in everyday life than ever before. At Slifer Smith & Frampton Real Estate, we know how lucky we are to live in this beautiful valley, and we like to share that through our social media outlets. We market the incredible lifestyle and show visitors how to #livelocal.
Sponsorships & Events
Slifer Smith & Frampton is an active supporter of a variety of community events and organizations in the Vail Valley. We realize that in order to live local, we need to invest in the community which makes Eagle County such a great place to live.
- Vail Farmers’ Market
- Gourmet on Gore
- Vail Automotive Classic
- Beaver Creek Rodeo
- Birds of Prey
- Eagle County Rodeo
- Showdown Town
The power of local marketing
At Slifer Smith & Frampton Real Estate, we survey our buyers & sellers which helps us understand that marketing to the locals and visitors is one of the most powerful and effective tools we have to sell your listing. We are able to capture the prospective buyer audience through local media outlets including but not limited to:
- Vail Daily Newspaper
- Vail Beaver Creek Magazine
- Beaver Creek Village Experience Magazine
- Eagle Ranch Life! Magazine
- Vilar Center Program
- Bravo! Vail Program
- HOME Magazine
Portfolio of properties - created by SSF for you
Our in-house professionally printed magazine features only Slifer Smith & Frampton listings and is exclusive to Slifer Smith & Frampton. The piece is inserted into the Vail Daily every Saturday throughout the year, with a weekly readership of about 15,000. The magazine is also distributed to our 19 offices and hotels in the resort markets for maximum exposure.
550k distributed annually
17k inserted each Saturday in the Vail Daily
The Luxury Collection
In addition to all of our individualized marketing efforts, The Luxury Collection is a professionally printed piece featuring our listings priced at $4 million and above.
The Luxury Collection is printed twice a year - once in the summer and once in the winter. With over 65,000 printed of each issue, it is also inserted into resort markets of the Vail Daily newspaper every Friday during peak seasons and mailed to all Vail Valley homes valued $3 million and above.
Print & direct mail marketing
Postcards and Brochures
Slifer Smith & Frampton believes strongly in the power of direct mail marketing. Our partnership with XpressDocs allows SSF to create professional postcards and brochures featuring our properties that are sent out to our extensive list of clients.
Slifer Smith & Frampton produces a newsletter called Inside Edge highlighting our favorite upcoming events for the season. This piece is sent to our clients and allows us to be their go-to for local knowledge.
The Slifer Report
The Slifer Report provides an in-depth look at the real estate market in the Vail Valley. It is broken down by area so you can easily find out how your neighborhood market performed.
Worldwide networks and partnerships
“Market expertise, sophisticated marketing and true professionalism distinguish Slifer Smith & Frampton real estate and are the measures of quality we demand when extending an invitation to the exclusive Luxury Portfolio International network. We are proud to have them as a member”.
-Stephanie Pfeffer Anton
Executive Vice President | Luxury Portfolio International® | Leading Real Estate Companies of the World®
Learn more about our Worldwide Networks
Your Colorado connection
Offices in Breckenridge | Frisco | Keystone
SSF has 5 offices, 45 brokers representing all the communities of Summit County.
ASPEN AND THE ROARING FORK VALLEY
Offices in Aspen | Basalt-Willits | Glenwood Springs
SSF has 3 offices, 30 brokers representing the Roaring Fork Valley.
Denver | Boulder | Fort Collins | Colorado Springs
Through our network of affiliated independent real estate companies, SSF is connected to 21 offices and 761 brokers throughout the Front Range
SSF FAMILY OF COMPANIES
Live Local, Give Local
At Slifer Smith & Frampton Real Estate, we know the importance of giving back to the community. Investing in our community is a fundamental part of what makes Eagle County a great place to live. through our SSF Foundation, we couldn’t be more excited about being a supporter of a variety of Vail Valley organizations.
For more information and a full list of charitable organizations, visit SSFFoundation.org
For more information on marketing your property and the selling process with SSF, stop by any of our offices throughout the Vail Valley and visit with one of our professional, friendly brokers.